Sur le salon ad:tech, les visiteurs occupent les fonctions suivantes :

– PDG, DG, Gérants ;
– Directeurs marketing / communication / commercial / achats / e-commerce;
– Responsables marketing et/ou communication ;
– Chefs de projets ou produits en marketing/communication.

64 % des visiteurs sont des dirigeants & autres détenteurs de budgets.

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Across the event, ad:tech addresses this highly dynamic marketplace and the issues facing advertising and marketing functions as they look to utilize the internet as a new way to face-to-face their customers.

Now days, marketing professionals have realised they cannot afford anymore to ignore the true added value of incorporating online strategy as part of their mix-marketing.

ad:tech offered both marketers and brand managers the ability to gain knowledge of the tools and techniques to develop a marketing campaign and improve their business models.

The marketing campaign will target the following to ensure the exhibitors meet the right audience:

Sample of visitors who attended�ad:tech 05:
CEO, Avis Europe – Head of Marketing Planning, BBC – Marketing Director, BT – Digital Marketing Manager, P & O Ferries – Director of Search, Ebay – Director, Kall Kwik UK – E-Commerce Manager, KLM – Marketing Director, Kelkoo.com – Senior Online Marketing Manager, Lloyds TSB – Marketing Manager, O2 – Product Manager, Orange – E-Commerce Marketing Exec, Powergen – Head of Marketing, Deutsche Bank – E-Commerce Manager, Royal Mail – Head of Marketing Ryman the Stationer – Managing Director, Saga – Head of Revenue Devt. Shell International – Director of Marketing Sony – Internet Marketing Manager, Tesco – Web Marketing Director, HSBC – E-Marketing Director Chelsea Building Society – E-Marketing Manager, Dixons Stores Group – Director, Virgin Money – CEO, Virgin Net – E-Marketing Manager Help The Aged – Media Director Wickes Media Supplies Ltd – VP Marketing, Yahoo Europe – Business Development, Yell

For more information please contact:

Profil des Exposants ad:tech

• Votre société fournit-elle des solutions d’e-marketing ?
• Votre force de vente est-elle à la recherche de nouveaux clients ?
• Voyez-vous un intérêt à rencontrer des détenteurs de budgets d’e-marketing ?
• Reconnaissez-vous que rencontrer vos clients en face-à-face est pertinant de vendre vos services plus facilement ?

Si vous avez répondu oui à ces questions, vous devriez considérer ad:tech Paris 2007.

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ad:tech offre à ses exposants l’unique opportunité de :

• Rencontrer en face-à-face des annonceurs, éditeurs ou diffuseurs de contenus
• Positionner votre société comme leader du marché à côté de AOL, Orange, Nokia, Yahoo et MSN
• Communiquer sur votre expertise et rencontrer vos clients
• Eduquer un marché demandeur d’informations et de connaissance

For more information please contact:

Christophe Asselin
European Marketing Manager
+44 (0) 20 7420 6678
christopheasselin@dmgworldmedia.com

Les Témoignages

« ad:tech has been brilliant! I am impressed with the sheer number of people who have come through the door. I have been to a few conferences before and it has never been as consistently busy as this. I would rank this as the number one exhibition so far ». Scott Field Account Manager Overture

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The industry is relatively small. There are a lot of opportunities to be had by networking with other exhibitors to develop business. My feedback to those planning to visit is that ad:tech is a very useful exhibition. A lot of the exhibitors here are the main people in the industry so coming to see this event is quite useful.
Alexis Sitaropoulus UK Marketing Manager Miva

ad:tech is a show we support in the US. The industry is in need of something like this there are only the IAB events which are smaller. This is the first major show for this industry. We are one of the individual pioneers in online advertising and it is important for us to have a presence here. We will be back next year.
Sinead Doogan International Marketing Director DoubleClick

« ad:tech has been really busy, in fact we had to bring down more staff yesterday because it was so manic! We’ve had a brilliant response, generating ten times more new business leads than we thought we would. We’ve even sold business on the stand – so the exhibition has quite literally paid for itself. »
Rob Gay Sales Director eType

My advice to those organisations considering to exhibit next year would be  be prepared for it to be very successful. Make sure you have enough resources. We had most of our sales team here we almost didn’t have enough people! It’s a great networking opportunity. It certainly gives you exposure in the industry and I think it will probably give a very good return on investment. We will be back next year.
Simon Trigg Managing Director DGM UK

Working in the search engine marketplace means our clients are the likes of Google and Yahoo. It’s good to get the chance to catch up with them informally at the event and see how things are going.
Nicky Hagan Account Manager 24/7 Real Media

The people who are attending ad:tech are really at the heart of looking to maximise their spend on online marketing. Other people are guiding their clients so what we need to be able to do is to help them understand their position in the market and where to spend their money.
Tony Macklin Vice President European Product Ask Jeeves

Pour plus d’information:

Christophe Asselin
European Marketing Manager
+44 (0) 20 7420 6678
christopheasselin@dmgworldmedia.com

Campagne Marketing ad:tech

Au total, la campagne marketing ad:tech Paris dépassera les 2 millions d’impressions. Avec le support des principaux titres de presse et des associations clés dans la communauté, ad:tech bénéficie d’un réseau puissant qui lui permet d’atteindre un réseau étendu de d’annonceurs et de marketers.

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ad:tech Paris 2007 attire de part son positionnement unique, les fonctions du Mangement, du marketing et de la communication qui font aujourd’hui face aux défis de l’intégration des nouvelles dimensions interactives au sein de leurs stratégies marketing.

Au total, la campagne marketing d’ad:tech Paris dépassera les 2 millions d’mpressions. Avec le support des principaux titres de presse et des associations clés dans la communauté, ad:tech bénéficie d’un réseau puissant qui lui permet d’atteindre aussi un réseau étendu de d’annonceurs et de marketers.

ad:tech Paris 2007 est supporté par CB News Editions SAS – éditeur des Magazines CB News et CB Web, de la CBNewsletter, du CBNews Vidéo Mail et du portail séctoriel toutsurlacom.com – IAB France, FEVAD, SRI, EIAA, FIVIA, ADETEM, AACC et Rentabilisez.com

Pour plus d’information:

Christophe Asselin
European Marketing Manager
+44 (0) 20 7420 6678
christopheasselin@dmgworldmedia.com

Votre Pack Exposant

Quand vous investissez sur ad:tech Paris, vous avez bien plus qu’un stand. Votre participation vous permettra de :

• Utiliser l’espace exposant sur le site web pour votre communication en ligne :
  communiqués de presse, édition de votre fiche société et référencement dans la liste exposants…
• Recevoir des rendez-vous pré-salon via l’espace exposant
• Inviter vos clients et partenaires. Badges offerts.
• Communiquer sur l’espace conférence et rencontrer de nouveaux annonceurs, diffuseurs ou éditeurs de contenus.

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Pour plus d’information:

Christophe Asselin
European Marketing Manager
+44 (0) 20 7420 6678
christopheasselin@dmgworldmedia.com