Across the event, ad:tech addresses this highly dynamic marketplace and the issues facing advertising and marketing functions as they look to utilize the internet as a new way to face-to-face their customers.

Now days, marketing professionals have realised they cannot afford anymore to ignore the true added value of incorporating online strategy as part of their mix-marketing.

ad:tech offered both marketers and brand managers the ability to gain knowledge of the tools and techniques to develop a marketing campaign and improve their business models.

The marketing campaign will target the following to ensure the exhibitors meet the right audience:

Brand Manager Business Development CEO Direct Marketing Director of Search

e-commerce Manager Head of Marketing Head of Planning Internet Marketing Manager Marketing Director

Marketing Director/Manager Marketing planning Media Director Product Manager VP Marketing

Sample of visitors who attended ad:tech London 05:
CEO, Avis Europe - Head of Marketing Planning, BBC - Marketing Director, BT - Digital Marketing Manager, P & O Ferries - Director of Search, Ebay - Director, Kall Kwik UK - E-Commerce Manager, KLM - Marketing Director, Kelkoo.com - Senior Online Marketing Manager, Lloyds TSB - Marketing Manager, O2 - Product Manager, Orange - E-Commerce Marketing Exec, Powergen - Head of Marketing, Deutsche Bank - E-Commerce Manager, Royal Mail - Head of Marketing Ryman the Stationer - Managing Director, Saga - Head of Revenue Devt. Shell International - Director of Marketing Sony - Internet Marketing Manager, Tesco - Web Marketing Director, HSBC - E-Marketing Director Chelsea Building Society - E-Marketing Manager, Dixons Stores Group - Director, Virgin Money - CEO, Virgin Net - E-Marketing Manager Help The Aged - Media Director Wickes Media Supplies Ltd - VP Marketing, Yahoo Europe - Business Development, Yell

For more information please contact:

Christophe Asselin
European Marketing Manager
+44 (0) 20 7420 6678
christopheasselin@uk.dmgworldmedia.com

• Is your company specialised in delivering online marketing solutions
• Are your sales team looking for new clients
• Do you agree that getting in front of your clients is the easiest way to sell
• Do you see value in meeting online marketing budget holders

If you answered yes to these questions then you should be considering ad:tech Paris.

"The visitors at ad:tech London have been top-end decision-makers, directors and senior management. We have had a lot of interest" Dale Fisher, Sales Manage, IPT

ad:tech is firmly established as the industry's must attend digital marketing show. The show is designed to bring companies operating in the digital market space together with French decision makers who understand the value of investing in digital marketing. Exhibit in 2008?

ad:tech gives exhibitors a unique opportunity to

• Face-to-face active buyers with serious budgets
• Position your company as an industry leader alongside companies such as Google, Yahoo and MSN
• Show case your expertise and meet your clients
• Educate a market that is hungry for information and knowledge

Companies involved in the following areas have already booked their stand :
Accessibility Ad Sales Ad Serving Affiliate Marketing Analytics Consultancy Content Management CRM Database Management Design/Creative Services Digital Media Planning/Buying Digital Media Sales Strategy E-Commerce	Email Marketing Interactive TV Market Research Measurement and Auditing Traffic Media Monitoring Mobile Marketing Online Advertising Rich Media Search Engine Marketing Usability Viral Marketing Web site Design/Development Webcasting/Streaming Media
2008 Exhibitors List	Exhibit in 2008 >>

The question is not whether the show works, the question is can you afford to miss out.

• "AD:TECH has been brilliant! I am impressed with the sheer number of people who have come through the door. I have been to a few conferences before and it has never been as consistently busy as this." Scott Field - Overture
  
  
• "Day 1 at AD:TECH has been heaving. Yesterday was massive. All visitors have been interested. We are all very busy and we are taking time out to meet and greet people and we are getting a lot of business out of it" James Aitken - Atlas Europe / MediaBrokers

For more information please contact:

Anthony Hull Sales Manager +44 (0) 20 7420 6684 anthonyhull@dmgworldmedia.com

The industry is relatively small. There are a lot of opportunities to be had by networking with other exhibitors to develop business. My feedback to those planning to visit is that ad:tech is a very useful exhibition. A lot of the exhibitors here are the main people in the industry so coming to see this event is quite useful.
Alexis Sitaropoulus UK Marketing Manager Miva

ad:tech is a show we support in the US. The industry is in need of something like this there are only the IAB events which are smaller. This is the first major show for this industry. We are one of the individual pioneers in online advertising and it is important for us to have a presence here. We will be back next year.
Sinead Doogan International Marketing Director DoubleClick

"ad:tech has been really busy, in fact we had to bring down more staff yesterday because it was so manic! We've had a brilliant response, generating ten times more new business leads than we thought we would. We've even sold business on the stand - so the exhibition has quite literally paid for itself."
Rob Gay Sales Director eType

My advice to those organisations considering to exhibit next year would be  be prepared for it to be very successful. Make sure you have enough resources. We had most of our sales team here we almost didn't have enough people! It's a great networking opportunity. It certainly gives you exposure in the industry and I think it will probably give a very good return on investment. We will be back next year.
Simon Trigg Managing Director DGM UK

Working in the search engine marketplace means our clients are the likes of Google and Yahoo. It's good to get the chance to catch up with them informally at the event and see how things are going.
Nicky Hagan Account Manager 24/7 Real Media

The people who are attending ad:tech are really at the heart of looking to maximise their spend on online marketing. Other people are guiding their clients so what we need to be able to do is to help them understand their position in the market and where to spend their money.
Tony Macklin Vice President European Product Ask Jeeves

To book a stand or for more information on exhibiting please contact:

Anthony Hull
Sales Manager
+44 (0) 20 7420 6684
anthonyhull@dmgworldmedia.com 

 

Traditional direct mail and advertising will focus on delivering pre-registrations to the event. Producing a high level of exposure for the event from September 2006, these media will actively drive awareness and response. In addition, a well-planned and executed PR campaign will put ad:tech Paris 07 right in front of the key professionals who should be attending the event.

New media, in the form of websites and email activity, will be an excellent way of driving peer-to-peer awareness. Banners on relevant web sites will drive visitors through to the ad:tech Paris website, and from there straight to pre-registration. Once a potential visitor's details have been captured, this will then enable direct communication right up to the show.

Please re-visit in the next few months for more detail on our marketing plan.

• Download the floorplan

For more information please contact:

Christophe Asselin
European Marketing Manager
+44 (0) 20 7420 6678
christopheasselin@uk.dmgworldmedia.com

• Free tickets for your clients and prospects - use our collateral for your own marketing campaign - invite your clients and prospects before your competitor does.
• Free 150 Word Entry in the online exhibitor list
• Exhibitor Technical Manual - a guide and booking forms for contractors, furniture, car parking etc. and Marketing & PR Guide a comprehensive guide to all the marketing & pr opportunities pre, during and post show.
• PR Support - liase with our PR specialist and maximise on your presence, pre-show, onsite and post show.
• Sponsorship Opportunities - How will you stand out from the crowd? Find out how to extend your presence before, at and after the show.
• Minimum Investment, Maximum Return - this is your best opportunity to get leads, secure deals and see your clients - make sure you don't miss it.

For more information please contact:

Anthony Hull
Sales Manager
+44 (0) 20 7420 6684
anthonyhull@dmgworldmedia.com