Conférences internationales du marketing digital
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ad:tech invites you to attend a high level conference bringing together all the key commentators and users in the interactive market place. Every speaker, moderator and panelist will share invaluable information and experiences with visitors to ad:tech.
Simultaneous translation: English and French
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Download programme in PDF -
Speaker list
Monday 7th April 2008
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VISIONS - Grand Auditorium
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8.00 - 9.00
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ENREGISTREMENT / REGISTRATION
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9.00
- 10.00
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Geolocalisation: new frontiers
Today is only the beginning and the panelists are betting on who will have the best address book in the industry over the next five years.
Moderator : Dov Rueff, Communication Director, Innovatron
Panelists : Pierre-Antoine Durgeat, CEO,dis moi où
Frédéric Montagnon, cofondateur Nomao
Thierry Espalioux, marketing director Pili Pili (TF1/Artemis/Recruit)
Christophe Girardier, CEO Asterop
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10.00 - 10.30
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PAUSE / BREAK
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10.30 - 11.30
In partnership with Syntec RP
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E-identity and reputation management
How do you protect your online identity, whether you are an individual or a brand? Can we trust bloggers, even when they attack you?
Moderator : Hervé Cuviliez, dga de DDB
Panelists : Alain Bensoussan, lawyer/Avocat
Charles Nouyrit, CEO, Myid
Xavier Moisant, directeur des médias numériques Draftfcb pour le train train quotidien VS SNCF
Stephane Billiet, président du Syntec, CEO Hill and Knowlton,
Franck Sitbon, MD Webformance
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11.45 - 12
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KEYNOTE:
None of his investments have ever gone wrong. His predictions on the state of online advertising in 2012 should therefore be worth a lot of money.
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12.45 - 14.15
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DEJEUNER / LUNCH
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14.15 - 15.15
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Cross-media: paper and digital mash-up
A look at how on and off-line media can sit alongside each other – from a human and financial viewpoint. And how would come profit, as online generates 20 % of the ad revenue on paper.
Modérateur : Christophe Alix, Libération
Panelists : Arnaud de Saint Simon, Dg/MD, Psychologies
Thomasz Jozefacki, Dg/MD, Agora, Pologne
Frédéric Sitterlé, Consultant, Le Figaro
Eric Scherer, directeur planification stratégique et partenariats AFP
Benoit Thieulin, Pdg Netscouade, opérateur de Mediapart
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15.30 - 16.30
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POWER PANEL:
Innovation : as a weapon to fight web giants
How to resist eBay or Google? French entrepreneurs conquer the world with less might but a lot of ideas. Should they concentrate on Europe, or challenge the Americans on their own turf? Is this a fight amongst equals?
Moderator : Nicolas Arpagian, rédacteur en chef, Prospective Stratégique
Panelists : Pierre Kossiusko Morizet, Pdg/CEO, Price Minister
Mark Zaleski, Pdg/CEO, Daily Motion
Roland Moreno, Pdg/CEO, Innovatron (inventeur de la carte à puce/smartcard inventor)
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16.30 - 17.00
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PAUSE / BREAK
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17.00 - 18.00
In Partnership with DraftFCB
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Strip tease: best campaigns unveiled by their authors
They were the highlight of our year; now, in all modesty, they reveal their figures.
Moderator : Geneviève Petit, rédactrice en chef CB News Web, d.conférence ad tech Paris
Panelists : Xavier Hesse senior procurement category manager, sales and marketing emea Cadbury Schweppes(Drumming Gorilla, Cadbury)
Georges Mohamed Cherif, CEO, Buzzman (Campaign Magic Zaoza)
Philippe Simonet, cofounder Publicis Net (Dolce Gusto Nescafe, with Jamel Debbouze)
Franck Botbol, Hugues Cholez, Arthur Schlosky for Barclays (only french Lion at Cannes)
Vincent Quenor, Frédéric Lambert, directeurs associés Passage Piéton, for Dash 2 en 1
Olivier Sebag, MD J Walter Thompson, fight for kisses, Wilkinson
Christophe Oldcorn, Duke (Levi's ad campaign)
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18.15 - 19.15
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KEYNOTE:
Neurosciences to the rescue of advertising and media planning
Olivier Oullier, Expert en neuromarketing, Université de Provence
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Download programme in PDF
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EXPERIENCES - Auditorium
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8.00 - 9.00
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ENREGISTREMENT / REGISTRATION
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9.00
- 10.00
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How to choose and work with interactive agencies?
A look at how to choose and brief your agencies and how to organise your teams successfully.
Moderator : Anne-Frédérique Gautier, communication and innovation senior manager Whirlpool France
Panelists : Matthieu de Lesseux, co-founder Duke Agency, President of AACC Interactive
Fabrice Valmier, associate, VT Scan
Hymane Benaoun, dg Aravati (conseil en recrutement)
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10.00 - 10.30
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PAUSE / BREAK
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10.30 - 11.30
In partnership with Journal du Net
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Welcome to the ultra-targeting era
It's all the rage in 2008, offering to turn advertiser's fantasies into reality by handing over ready made targets just for them. Now, it is just a question of making these targets profitable.
Moderator : Alain Steinmann, editor in chief Journal du Net
Panelists : Benjamin Faes, MD AOL France
Alain Sanjaume, dg Wunderloop
François-Xavier Hussherr, associate director, l'Internaute
Brigitte Cantaloube, head of sales, Yahoo France
Alain Levy, CEO Weborama
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11.45 - 12
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Google University, Marketing Search for beginners, free session
Panelits: Olivier Guimard, Responsable des Relations Agences, Google
Luigi Reggiani, Responsable de la Formation Agences, Google
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12.45 - 14.15
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DEJEUNER / LUNCH
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14.15 - 15.15
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Email: how to build a faithful consumer
One click away and he's gone, except if....
Moderator : Yseulys Costes, Pdg/CEO, Millemercis
Panelists : Pierre Volle, professeur de marketing Paris Dauphine,
Christophe Leon, marketing director, voyagessncf.fr
Catherine Barba, CEO Cashstore
Sonia Rameau, MD Notrefamille.com
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15.30 - 16.30
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KEYNOTE
Consumer innovation, a new game
"my favorite example of long tail, outside entertainement, is Lego" said Chris Anderson, long tail author. Learn from one of the most innovative brand in 2.0 landscape the receipt to co innovation
Steven Canvin, marketing manager Lego Mindstorm
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16.30 - 17.00
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PAUSE / BREAK
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17.00 - 18.00
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Luxury and e-commerce: building a unique experience from real world to virtual world We would never have believed it but this year, the industry of luxury goods has given in, setting a stylish challenge : how to sell as well as maintain its image ? or is it simply to sell, without compromising their distibutors?
Moderator : Gaël Duval, Dga, Nextedia
Panelists :
Marie-Estelle Carrasco, Head of research Microsoft Digital Advertising Solutions
Jerome Dernis, MD buybuy.com, lancé en exclusivite sur ad tech
Sébastien Bondoux, directeur VAD Fauchon
Alexandre Murat, Pdg Adamence, vente de diamants en ligne |
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Tuesday 8th April 2008
Download programme in PDF
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VISIONS - Grand Auditorium
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8.00 - 9.00
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ONSITE REGISTRATION
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9.00 - 10.00
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Content strategy and brand building
Brands and media now work hand in hand. Brand value becomes an asset but what will happen to media
Moderator : Olivier Heckmann, Pdg/CEO, Kewego
Panelists : Delphine Gatignol, Comscore France
Arnaud Perrier Gustin, Internet manager, Peugeot,
Claude Nahon, Dg régie M6 Web
Alex Berger, fondateur Entjoy
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10.00 - 10.30
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PAUSE / BREAK
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10.30 - 11.30
In partnership with MEF
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Mobile marketing : 2008 is the year
After years of invocation this is the year : I Phone, pricing, everything leads to communciation on mobile and megamerge with Web
Moderator : Patrick Parodi, Pdg/CEO, Amobee
Panelists : Xavier Perret, Orange
Alexandre Mars, CEO Phone Valley, Head of Mobile Publicis Groupe
Patricia Levy, Dg/MD, Régie SFR
Marko Ahtisaari, Marko Ahtisaari, Head of Brand and Design, Blyk
Christophe Parcot, Directeur Général, Yahoo! France
Fabien Beckers, CEO Kameleon
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11.45 - 12
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POWER PANEL:
Pure players vs. advertising networks
Who is going to win? The advertising networks that invest in interactive? Or the newcomers? How will media reconnect with creation ? We watch them fight it out…
Moderator : Hervé Brossard, President, Association des Agences Conseil en Communication (AACC)
Panelists : Clark Cokich, Pdg/CEO, Avenue A Razorfish
Olivier Fleurot, président du réseau Publicis world wide
Nigel Morris, CEO Isobar
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12.45 - 14.15
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DEJEUNER / LUNCH
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14.15 - 15.15
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KEYNOTE:
How do new online behaviours impact traditional marketers?
Michel Lambert, Associate Director Interactive & Direct-To-Consumer Marketing, Procter Europe
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15.30 - 16.30
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Intelligent objects: can they have a soul?
Objects are becoming intelligent - should we therefore register our domain names straight away ? Are there any political and industry issues at stake that we should be aware of?
What do the users think and prefer ?
Panelists : Bernard Benhamou Délégué aux usages de l'Internet, gouvernement Fillon
Rafi Haladjan, Pdg/CEO, Violet - Inventeur du lapin actionnable par SMS
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16.30 - 17.00
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PAUSE / BREAK
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17.00 - 18.00
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Communities and brand communities
Despite achieving a few million dollars worth of investment, is Facebook nothing more than passing trends? Will the Bebo planet ever rise to stardom? Do brands have a place in our very private and personal-space conscious world?
Moderator : Charles Liebert, account manager, Reflect,
Panelists : Maciej Kolodziecjczak, Dg/MD, Bebo Europe
Dominique Cardon, Sociologue, Orange Labs
Valérie Legat, Dg Business Lab et Thierry Spencer, marketing director Pizza Hut
Mattias Miksche, CEO Stardoll
Gilles Babinet, CEO Eyeka and Pascal Thomas, MD Orange NeXt
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Download programme in PDF
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EXPERIENCES - Auditorium
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8.00 - 9.00
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ENREGISTREMENT / REGISTRATION
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9.00 - 10.15
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Metrics : how to measure ROI ?
It doesn't end with the last click of the mouse - but how do you make each click count to achieve your final result?
Moderator : Arnaud Dassier, MD The Marketing Group
Panelists : Mykim Chikli, MD Zenith Optimedia France (voyagessncf case)
Eric Boquet, MD Eyeblaster
David Sadigh, MD IC Agency (Nespresso case)
Amaury Delloye, MD Value Click
Sonia Mamin, MD, Doubleclick
Ciaran Mc Conaghy, manager EMEA Micorosoft Advertisers and Publishers solution (ex Atlas)
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10.00 - 10.30
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PAUSE / BREAK
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10.30 - 11.30
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In game advertising, advergaming
The video game is the most interactive and under-invested media. When are advertisers going to wake up to the generation of World of Warcraft and Wii?
Moderator : Raphaelle Karayan, journaliste, Journal du Net
Panelists : Julien Guiraud, marketing director, MSN
Marc-Antoine Hennel, marketing director Philips, for Cool skin
Philippe Balladur, media manager, Coca Cola rance
Gabriel Mamou Mani, MD Virtuadz
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11.45 - 12
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Cross Media, a global solution
Panelists: Catherine Gotlieb - Joint MD, Nextregie
Hélène Sancerres - Communication and Business Development Director, CISCO
Pascal Dasseux - CEO Havas Digital, France et Belgique
Jean-Philippe Chevret - Associate Director Ogilvy
Minh Tran - head of EMEA & LATAM Sales Nokia
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12.45 - 14.15
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DEJEUNER / LUNCH
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14.15 - 15.15
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Google University: Optimisation and the new advertising formats (Free entry)
Luigi Reggiani, Responsable de la Formation Agences, Google France
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15.30 - 16.30
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The digital sandwich board
If I follow my own path on the web, how will the brands find me?
Moderator : Cécile Moulard, Pdg/CEO, Sixieme Continent
G. Duval, Dga, Nextedia
Panelists : Laure de Mullenheim, Pdg de Commission Junction
Jonathan Vidor, keyworder, VJ Web
Pierre Chappaz, Pdg Wikio et créateur d'E Buzzing
Jan Andresen, CEO Weblin (3D Germany)
Patrick Amiel, cofounder Wengo
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16.30 - 17.00
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PAUSE / BREAK
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17.00 - 18.00
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Live deconstruction of SEO and SEM strategies
Interactive workshop
Panelists : David Degrelle, Pdg/CEO, Première Position
Olivier Andrieu, Pdg/CEO, Abondance
Romain Alia Oto, le chauffeur de Buzz
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